the 3 worst ways to end a presentation — and how to do it right!

We hate to break it to you, but these three are a no-go:

– Thank you!

– Any questions?

– No closing slide at all

This probably won’t come as a surprise — and chances are you’ve been guilty of it yourself… Nothing to be ashamed of. They’re very logical ways to wrap up a presentation. But you can get a lot more out of your ending. At the very least, always finish your presentation with a clear call to action. Think carefully about what you expect your audience to do next.

QR please!
Do you want your audience to go online immediately after your presentation? Lower the threshold—no struggling with typing links or searching. Add a QR code to your final slide that takes them straight to the right page.

Extra tip:
You can even use this for lead generation. For example, include a short online survey where people can indicate that they’d like to be contacted.

Contact me please!
Prefer people to reach out to you themselves? Then make sure to include your contact details on your final slide—so anyone interested can simply take a photo and save them for later.

Save the best for last, thank you!

There’s often a tendency to reveal the most interesting part of your presentation right at the beginning. Try to tease it instead — without giving away the “juicy” part just yet. That way, you recapture your audience’s full attention at the end of your presentation. Link this directly to your call to action — and everyone is on board.

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