the secret to a great social media video

Have you thought about sending a social media video out into the ethernet? Or do you already have a few shining on your feed? Either way, you hope your videos get plenty of likes and views. Since we want you to get the most out of your social media videos, we’re happy to share a few tips!

Optimise your specifications
 

Format

Okay, that’s pretty obvious… But are you using the video across multiple platforms? Then go for the format of the platform where your profile has the most reach. Other platforms will adapt the video with black bars to fit their required format. Here are the recommended dimensions per platform:

  • Facebook
    Recommended: 1200 x 630 pixels
    Minimum: 600 x 315 pixels
  • Instagram
    Landscape: 1080 x 566 pixels
    Portrait: 1080 x 1350 pixels
    Square: 1080 x 1080 pixels
  • YouTube Minimum: 1280 x 720 pixels
  • LinkedIn
    1200 x 627 pixels
  • TikTok
    1080 x 1920 pixels

Duration
So, how long should your video be? That depends on your goal. It’s proven that videos between 15 and 30 seconds are more likely to be watched in full. If you’re creating a series of videos around a certain topic or your company, you can go up to 3 minutes.

Good sound and subtitles

The right combination of text and visuals is essential. If you choose to include a voice-over, we recommend adding subtitles as well. Not everyone will be able to watch your video with sound when it appears on their screen. Subtitles ensure they still get the message. Besides a voice-over, you can also add a catchy tune to your video—making it even more memorable.

To the point

Beyond the technical specs, your message itself is just as important. Given the limited duration, keep your video concise and to the point. Think carefully about what you want to convey and build a clear storyline. For slightly longer videos, include triggers now and then to keep your audience engaged.

Recognisability

Make sure your videos are recognisable. Apply your brand identity consistently. Surprisingly often, we see videos using completely different colours or fonts than the brand style. By sticking to the same colours and typography, you help your audience become more familiar with your brand.

So, these are the key tips for creating a strong social media video. Need an extra push? Feel free to contact us via the button below or send an email to Sarah. We’re here to help you out!

Our social media videos are also created in PowerPoint, so you can easily edit them afterwards.

 

I want a dynamic social media video!

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