case study: doffice

Jana Costers, with extensive experience in HR, reached out to us after seeing what we achieved at Xiwa during a previous project with Cobras. The results had made a strong impression, and now she—together with Hannelore Geldhof—was facing a new challenge: the launch of doffice, the newest brand of HORS (House of Recruitment Solutions), the company behind recruitment platform Jobat and owned by Mediahuis and DPG Media.

Although there was initially little concrete information available, we saw this as an opportunity to truly build the story together. It gave us the freedom to translate their input and our storytelling expertise into an engaging narrative—one that would captivate the audience for a full 2hours.

the challenge: putting Employer Branding in the spotlight

Doffice helps companies strengthen their employer branding and media strategies, with the goal of increasing both talent retention and the number of high-quality applicants. Jana and Hannelore already had extensive experience in employer branding, but for this rebranding, they wanted to go big. Their team had commissioned a unique market study by Ipsos to gain valuable insights into candidates and how to reach them most effectively.

This event was never meant to be “just another presentation.” Together, we decided to take the audience on a journey through the history of employer branding, with the market research insights woven into the story. A keynote speaker would dive deeper into the latest trends, and the event would conclude with the official launch of doffice.

the collaboration: visual storytelling in action

This is where our role at Xiwa came into play. Together with Jana and Hannelore, we shaped the structure of the event. We delivered more than just visual support—we also contributed to the flow of the afternoon, including the use of an icebreaker and the timing of breaks. Those who attended will likely remember the “penguin walk” — a subtle reference to the doffice logo that would be revealed later.

Our main focus was on translating their information into a cohesive and visually engaging story. We brought the history of employer branding to life through playful slides and supporting visuals. We developed a visual style that perfectly matched the new doffice branding and used animated infographics to make complex data accessible and engaging.

the power of collaboration: from raw ideas to a compelling story

What made this case so strong was the synergy between our team and that of Jana and Hannelore. Starting from just a few rough ideas, we were able to build a powerful narrative. While some speakers provided ready-to-use content, other pieces of information had to be reworked to seamlessly fit into the overall story. It was a continuous collaboration in which all elements were shaped into a consistent, creative, and professional design.

One of the biggest challenges? Bringing dry data to life visually. We transformed dull lists into engaging animations and used recognisable sounds and visuals from the past to captivate the audience. Think of old teletext screens and the sound of dial-up modems—elements that supported the story of employer branding in a surprising and memorable way.

the result: an unforgettable launch

The result was a seamless, immersive event that lasted more than two hours without losing the audience’s attention for even a moment. The presentation was optimised for the large LED screen and ensured a powerful launch for doffice. Jana and Hannelore trusted us with their ideas from the very beginning—and together, we created an end result we are all proud of.