Versele

challenge.

Versele‑Laga, a producer of premium animal nutrition for more than 25 million animals worldwide, needed a flexible presentation solution for trade shows. Visitors had to be able to navigate through an extensive product catalogue independently, while also having the option to receive clear, guided explanations. In addition, the company wanted to highlight specific brands without giving every product the same level of prominence.

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Xiwa’s solution.

An interactive digital catalogue was developed, perfectly suited for use at trade shows and on iPads for the sales team. The solution combines free navigation through the full range with a guided presentation flow. This allows visitors to explore products independently, while sales staff can highlight specific sections of the catalogue when needed. Selected brands gain extra visibility through integrated brand stories, ensuring that product information and brand storytelling blend seamlessly.