Qualiphar Lamiderm Protect



The briefing from Pharma company Qualiphar was clear: make a short promotional video of about 20 seconds that can be played on TV screens in various pharmacies to announce a new Lamiderm product group called Lamiderm Protect.

Xiwa’s solution.

In formulating the storyboard, Xiwa started from a clear problem definition. We visualised these with moving images, supplemented by clear typography and product photos. The icons ensure that all information can be absorbed quickly by the viewer. In 20 seconds, the customer is presented with both the problem and the solution.

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