Qualiphar Lamiderm Protect
challenge.
De briefing van pharmabedrijf Qualiphar is duidelijk: maak een korte promotievideo van ongeveer 20 seconden die afgespeeld kan worden op tv-scherm in verschillende apotheken ter aankondiging van een nieuwe Lamiderm productgroep met name Lamiderm Protect.
Xiwa’s solution.
In formulating the storyboard, Xiwa started from a clear problem definition. We visualised these with moving images, supplemented by clear typography and product photos. The icons ensure that all information can be absorbed quickly by the viewer. In 20 seconds, the customer is presented with both the problem and the solution.
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