Ciranova, high quality woodcare products, cares about sustainability and wanted to convey that at the Domotex fair. They asked for their sustainability story to be converted into a trade fair video that could be played in a loop on their fair stand. This video had to attract the attention of passers-by and at the same time deliver the full message.
Following an analysis of the material supplied, we formulated a clear but concise script. This was further elaborated in a video that highlights the general pillars surrounding sustainability and presents the corresponding product range. The combination of shots, graphics and product photos creates an attractive whole with stopping power for the exhibition visitor.
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