Social media videos

short, powerful—and simply created in PowerPoint!  

We don’t need to tell you anymore: a social media video has to be short and impactful. In the first few seconds, you decide whether you capture your audience… or lose them. But that’s not the whole story.

There are still choices to be made. What message do you want to convey? How do you create recognisability? Do you work with a series or a one-off video? And most importantly, how do you get started if you don’t have video editing skills — or if you just want (or need) to squeeze it in quickly?


That last point is a barrier many companies run into. Creating video takes time, expertise, and tools — and those aren’t always available. Unless… you simplify things. Because what if we told you that you can build your video format perfectly in PowerPoint? And that a slide can function just as well as a video frame?

From presentation to video, from slide to frame
 


At Xiwa, we believe in smart, reusable solutions. PowerPoint is one of those tools that — when built correctly — can perfectly serve as the engine for social media videos.  

The foundation requires in-depth expertise: how do you build a visual storyline that ensures your message truly sticks with your target audience? That’s what we work on together. And once that foundation is in place, you as a client can get started yourself. Because in PowerPoint, you can easily adjust visuals, text, and imagery — without complex editing tools. You simply continue working in your familiar PowerPoint environment.

Ideal for recognisable formats
 

This approach is especially valuable for recurring formats. Once the foundation is set, you can quickly create variations. Think of:

  • Customer testimonials
  • Product or service cases
  • Highlighting specific departments
  • Putting employees in the spotlight
  • Event teasers
  • Aftermovies
  • …

A strong format you can easily reuse creates recognisability across your channels. Your videos then actively contribute to your brand story—an essential principle of visual storytelling.

case: Hanssens – videos built from PowerPoint

view case

For Hanssens Telecom, we developed such a format: a visual foundation in PowerPoint that allows them to translate customer stories into social media videos themselves.

The structure and look & feel were developed first. The employees at Hanssens Telecom then fill in their own content: a new client, a short quote, visuals, and logos. With just a few clicks, they convert the slides into video. All in a consistent, professional, and fast way. No separate briefing to a video team. No waiting times. They keep everything fully in their own hands.

the benefits at a glance
 

✓ Fast: no time lost on external production
✓ Reusable: one well-built format, endlessly adaptable
✓ Accessible: anyone with basic PowerPoint skills can update it
✓ Consistent: every video element supports your brand story
✓ Visual storytelling that works on social media

conclusion


A social media video doesn’t have to be complex—but it does need to be well thought through. With a well-structured format in PowerPoint, you make things much easier for yourself and your team. You combine the power of content-based design with the flexibility that social media demands. At the same time, you keep your videos consistent, recognisable, and above all… achievable.

Want to know how we approach this? Or how your company can leverage it too? In a short inspiration session, we’d be happy to show you a few cases relevant to your sector!

also interested in such a flexible video format?

In a short inspiration session, we’d be happy to show you the possibilities!

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