interactivity in presentations
A classic presentation that neatly runs from slide 1 to slide 38? That only works if your audience is exactly who you expect them to be—and if their questions perfectly match what you’ve prepared. Unfortunately, that’s rarely the case in practice.
What we often see with our clients is a proliferation of different presentations. Someone creates a variation of the original deck, another trims certain parts — and before you know it, the common thread is completely lost. The essence — who you are, what you stand for, and most importantly: why a client should choose you — is often hard to find.
And then there’s another challenge: you often need to convince different stakeholders at the same time. What’s engaging for a technical profile may not be relevant for a CEO. With a linear presentation, you quickly run into limitations. Your audience gets bored — or even disengages — because they don’t feel addressed.
what is an interactive presentation?
An interactive presentation breaks away from this linear structure. Instead of following slides one by one, the presenter can navigate freely—just like on a website. You choose in the moment which content to show, depending on who is in front of you.
The result? You keep your audience engaged, respond to what they genuinely want to know, and remain flexible. You regain control of your story—without having to constantly rebuild or restructure slides.
a concrete example: Vuylsteke – Eiffage
For our client Vuylsteke–Eiffage, we developed an interactive company presentation that allows them to address different profiles in a smart and flexible way.
🛠️ Is there a technical profile at the table? They can click through to BIM models, technical expertise, and execution.
🏗️ Does a manager join later in the conversation? They can immediately switch to case studies, references, or their position within the Eiffage group.
There’s no need to create separate presentations or skip slides. Everything is integrated into one user-friendly system, allowing them to highlight the right aspects at the right time.
why interactivity works
✓ Flexible: no need to develop a new presentation for every type of conversation. Everything is included—ready to use.
✓ Audience-focused: you only show what’s relevant for that specific person.
✓ Stronger storytelling: you maintain the consistency of your brand and message—without compromise.
✓ User-friendly: intuitive navigation, without technical barriers.
conclusion
Curious how this looks in practice?
Discover it in the Vuylsteke–Eiffage case, or plan a demo. We’d be happy to show you how to take control of your story again.
also interested in such an interactive tool?
In a short inspiration session, we’ll immerse you in the world of visual storytelling.